Education: MIRM & CMP

The Greater Sales & Marketing Council proudly presents the MIRM Designation Courses!

Why participate in these courses?

The Master in Residential Marketing (MIRM) designation is the highest achievement for new home sales and marketing professionals. Earning the MIRM designation sets you apart from the competition and increases your marketability because it demonstrates commitment to continued industry knowledge and professionalism.

•    Provides a valuable overview of how the new home building process works from start to finish
•    Build your resume; invest in your career; be a true player in the home building field
•    Excellent for a marketing director, or up and coming sales staff member
•    Medium or larger-sized builders could use as part of a continuing ed initiative or retention tool

Details of the program:
The MIRM Courses consist of two courses with two parts:

2 online courses and 2 full-day classes:

2 Online Courses:
Research & Analysis Part I, must be completed online prior to entering the classroom session for Part II  (Click here to register for the online course)

  • In this two-part course you’ll learn the foundation of new home research and analysis and then learn how to apply it through experiential in-person activities.

Strategy & Implementation Part I, must be completed online prior to entering the classroom session for Part II (Click here to register for the online course)

  • By incorporating both time-tested strategies and cutting-edge marketing tactics throughout the new home development process from building to marketing to selling, you will be able to inspire your buyers to feel like they couldn’t possibly live anywhere else.

Cost is $199 for NAHB/BIASC  Members; $299  for Non-NAHB/BIA  Members, which covers each  online course   

Join us for a special opportunity STUDY HALL – a gathering offered for those who wish to take the online course in a group setting:

Tuesday, April 18, 2017 (8:30 a.m. – 5:00 p.m.):
STUDY HALL session Research & Analysis  at the BIASC office

Tuesday, April 25, 2017 (8:30 a.m. – 5:00 p.m.):
STUDY HALL session Strategy & Implementation at the BIASC office

Contact Amy Cisneros at to reserve your seat for Study Hall!


2 Classroom Sessions Presented by GSMC

Tuesday, May 2, 2017 (8:30 a.m. – 5:00 p.m.):
classroom session Research & Analysis Part II at the BIASC office

Wednesday, May 3, 2017 (8:30 a.m. – 5:00 p.m.):
classroom session Strategy & Implementation Part II at the BIASC office


Each course counts for 6 CE hours

This is offered as a membership benefit and educational program of BIASC/Greater SMC


Contact Amy Cisneros at with any questions.

“The MIRM designation is the standard bearer for quality and achievement within our industry. I am very proud to have earned this award over 30 years ago. It has helped me greatly in my career as a homebuilder. I highly recommend anyone in our industry who values marketing and sales to undertake this rigorous and rewarding journey.” – Larry Webb, The Legend & CEO at The New Home Company

“Receiving the MIRM certification has helped me to not only grow my business, but to create long-time industry friendships.” – Louie Norwood, President at Temps Plus

“I honestly can’t overstate the importance of the IBM programs to my nearly 4-decade career in the homebuilding business. As a newbie, I really received a fast-track route to a deep understanding and great insight into marketing and sales’ impacts on production housing, as well as techniques and concepts that could be immediately put into use in my business.” – Mike Hixson, MIRM, Executive VP/Partner, CADO Real Estate Group

“The MIRM designation provides a broader view and perspective on Community Development and the Housing Industry. It helped me better understand the functions involved in creating communities and projects. One of the most significant learning experiences gained was researching and analyzing a project, Corte Bella, to understand all of the components of having a vision, determining market demand, creating a product, and successfully developing and marketing the project. Through MIRM, I was also able to network with others who were eager to learn and created some very significant worthwhile friendships.” – Rian Graber, Senior Consultant, Advisory at Meyers Research